The future of streaming music is streaming media, according to Apple’s Eddy Cue, which is why the company is behind shows like Carpool Karaoke and Planet of the Apps. The “Apple Music is more than just music” message is one he’s already expressed, and it’s a sign Apple’s competition in the streaming music market is growing beyond Spotify and Tidal to more inclusive services like Amazon Prime.
Apple is making a push into original video content for Apple Music with Planet of the Apps and other shows. John Martellaro and Dave Hamilton join Jeff Gamet to look at how reality TV fits in with Apple’s plans. They also look at the state of personal privacy with smart TVs and more.
Apple’s reality TV series Planet of the Apps is coming this spring and the first trailer giving us a glimpse into the show is out. It features Jessica Alba, Gwyneth Paltrow, Gary Vanderchuk, and Will.i.am teaming up with app developers who make it through an escalator pitch phase to work towards landing US$10 million in funding and a featured spot on the App Store. Planet of the Apps will stream on Apple Music without commercials, and could give us an interesting behind-the-scenes look into the app development process. Still, based on the trailer—and keep in mind I’m not the reality TV demographic—Carpool Karaoke sounds a lot more interesting.