Watch Apple's New 'Studio in Your Pocket' Commercial for iPhone X

Apple has a new commercial for iPhone X called Studio in Your Pocket. It pitches the idea that iPhone X’s Portrait Lighting mode is essentially a photography studio in your pocket. It does this by showing a young woman taking a selfie in a train station when studio lights and reflectors start popping into being all around her. As she snaps away, the camera switches to views of those selfies on her iPhone X with darkened backgrounds through Portrait Lighting. It’s a solid pitch in my opinion, and one that will resonate with young people. Check it out.

New Apple Spot Promotes iPhone X and Portrait Lighting

Apple has a new commercial out called A New Light. It’s part of the company’s iPhone X series of commercials, and it promotes Portrait Lighting and Portrait Mode photography. It’s a 38 second spot that does a good job of demonstrating the kinds of thing you can do with Portrait Lighting on the iPhone X.

Apple Video Shows You How to Edit Portrait Lighting in 44 Seconds

Apple has a new video tutorial that shows you how to edit Portrait Lighting photos taken with an iPhone 8 Plus in 44 seconds. I think Apple has something with this mode, and I hope the company brings it to more devices in the future. In the meanwhile, if you have an iPhone 8 Plus and want to make the most of Portrait Lighting, check out this video.

Apple Spotlights Portrait Lighting on iPhone 8 Plus with 'Portraits of Her' [Video]

Apple has a new spot called Portraits of Her to promote Portrait Lighting on iPhone 8 Plus. Portrait Lighting is a new software effect on iPhone 8 Plus that allows you to drastically change lighting on photos shot using Portrait Mode. In Portraits for Her, Apple uses a haunting (and beautiful) song called “This Strange Effect” by The Shacks for a soundtrack. The company also had the unnamed actress in the piece lip-syncing the lyrics as she walked through the city, something I don’t recall in another Apple spot. I like this commercial. The music, the camera shots, and the pacing are all lovely, and it’s another good example of Apple showing us a concept (Portrait Lighting) without doing an explainy spot. I’d love to know your thoughts.