Apple published a new iPhone 7 Plus video to its YouTube channel on Monday. The spot shows a barber shop using iPhone 7 Plus’s Portrait Mode camera to promote its business. It’s a charming pitch directly demonstrating a practical way for someone to use the feature in their business. The imagery is compelling and the message is accessible. The soundtrack is “Fantastic Man” by William Onyeabor, an artist who recorded in the ’70s and early ’80s.
Apple launched five new commercials through its YouTube channel Tuesday. Four of them are part of the “Shot on iPhone” series and take us on “One Night” tours of New York City, Johannesburg, Shanghai, and Tokyo. Each commercial is comprised of stills and videos from their respective cities, theoretically taken over one night.
Apple has two new commercials out promoting iPhone 7 Plus’s Portrait camera. That’s the two-lens camera unique to iPhone 7 Plus that allows photographs to have a shallow depth of field (meaning a blurry background and sharp foreground). The pieces explain in very simple terms what Portrait mode on iPhone 7 Plus does for a photo.
This Quick Tip is about the spankin’-new Portrait Mode available on the iPhone 7 Plus, which’ll let you take shots with a special depth effect applied. However, if you don’t want your iPhone to keep an additional version of each of your Portrait Mode images, come read this article and find out how to turn that off!
Dr. Mac’s been beta testing Apple’s new depth-of-field effect—which is coming soon to the iPhone 7 Plus (only) real soon. He says it does a phenomenal job of simulating the effect most of the time — so good, in fact, he’s threatening to sell his DSLR.