Martin Pilkington wrote a long blog post detailing Apple’s technology transitions over the years. These are the big, fundamental changes, like going from Motorola 68k to PowerPC in 1994. In fact, the transitions are put into two categories: CPUs and APIs. It’s a great read about Apple’s history.
A lot of the controversy comes down to people not understanding the how or the why of these transitions, and why Apple ultimately drops the old technology. So I thought it would be useful to explore Apple’s history of transitions and try to explain some of the reasons for this latest one in a way everyone can understand.
Mr. Otellini worked closely with the late Steve Jobs, and even appeared in an Intel Bunny suit during the keynote where Steve Jobs announced that the Mac was moving to Intel.
Remember the good ol’ days when Apple was an underdog fighting the Wintel hegemony? OK, they weren’t necessarily “good,” but they were fun. It’s good to have an enemy, after all. That’s what Steve Jobs believed, as noted by a wonderful account from Ken Segall about why Macs have never had “Intel Inside” branding on them. In Apple’s early days, Steve Jobs made IBM the enemy. As Mr. Segall put it, the massive success of Intel’s own “Intel Inside” ad campaign made it easy for Apple of the late 1990s to make the entire PC platform the enemy. Having that enemy keeps employees and fans alike focused on the company and the platform (in this case), a dream scenario for the company. Steve Jobs was an expert at stoking those fires, and then reversing course and embracing the enemy as a long lost—and necessary—friend. If you love Apple lore, go read this story ASAP. It’s terrific.