The Success of AirPods and Apple's Product Strategy

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But fast-forward to 2019 and, somehow, the £159-a-pair little pods have transformed into a bona fide status symbol.

I’m not so sure AirPods are a status symbol, and definitely not a millennial one (The word millennial isn’t even mentioned in this article except the headline). But the AirPods are a great example of Apple’s product strategy: Enter a market with crappy products with a better designed, easy-to-use product, and reap the rewards.