Redbox is testing a new digital service called Redbox On Demand. It’s in beta, and only a small number of customers can try it out. But it lets you rent or own the latest movies and certain TV shows to complement your physical purchases. You can stream or download movies and watch from your iPhone, iPad, MacBook, or Apple TV. Unlike Netflix or Hulu, it’s not a subscription service either. It’s purely transactional, and you pay for what you want. Prices vary depending on your selection, but movie rental generally starts at US$1.99, while movie purchases start around US$3.99. TV episodes can be purchased starting at US$1.99, and entire seasons can be had starting at US$12.99.