Google Hopes No One Notices it's a Digital Oil Baron

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A day after the company got fined over privacy and consent practices, Google CFO Ruth Porat says data is more like sunlight than oil.

Most people know the phrase “data is the new oil,” a theory about how the world’s most valuable resource is information rather than petroleum. Speaking at the World Economic Forum on Tuesday morning, Google chief financial officer Ruth Porat said: “Data is more like sunlight than oil … It is like sunshine, we keep using it and it keeps regenerating.”

Google wants to ride the coattails of alternative energy instead of being associated with those nasty old oil barons in the hope that no one will notice similarities. Also the phrase “We keep using it and it keeps regenerating” underscores the belief that data can be collected from people and used for free.