Apple App Store Revenues Hit $40 Per User, While Average Downloads Decrease

· Andrew Orr & Bryan Chaffin · Analysis

Sensor Tower Chart for App Store Revenues by Category

A report by Sensor Tower finds that iPhone customers in the United States spend more on apps and in-app purchases than other platforms. App revenue for 2016 was an average of $40 per active iPhone. This is an increase from $35 in 2015, but at the same time, average downloads decreased.