For the first time in years, Apple has been hiring more software employees than hardware employees. I think this is a great move because Apple software is generally basic.
It makes sense for Apple: its hardware is now not only ubiquitous, but demand has finally plateaud. At the end of 2018 (right around when Apple began its earnest search for more software people), it became very clear that the iPhone was no longer Apple’s meal ticket as sales lagged followed by a very rare warnings call from Tim Cook.
So now what? Lock people into the ecosystem with software and services. How to get there? Hire people who know how to build that walled garden.
After Andrew wrote about Project Erasmus, an insanely cool UI project by Bob Burrough, he was kind enough to send us a new video where he shares another demo.
Project Erasmus is one of the coolest things I’ve seen in a while. Created by former Apple engineer Bob Burrough, it’s a UI concept where elements on the screen are lit by the environment. For example, software toggles and menu bars develop drop shadows and highlights based on light sources in the room. He does this by attaching an Olloclip wide angle lens to capture the light, then the software renders that light as a scene. This is real-time rendering and it makes elements on the screen appear as physical objects.