A Clever Microsoft Ad Gets to the Heart of Apple’s Fuzzy iPad Message

· · Editorial

MacBook-iPad side by side

The early iPads were a sensation. It seemed that Steve Jobs had brought forth the successor to the Mac. However, things have not gone as planned with the iPad, and Apple is scrambling to construct a clearer branding and imperative for the iPad. Even Microsoft senses the difficulty and has poked fun at Apple’s newfound toaster-fridge mentality.