Apple has watched the iPad sales numbers drift downward since 2013. Apple has smart executives. The only conclusion John can draw is that in 2013 and again 2015 Apple embarked on an aggressive, multi-phase program to breathe new life into the iPad. It’s just taking some engineering time, and so during each quarterly Earnings Report, CEO Tim Cook just has to roll with the punches until it’s done. John makes his case for a big surprise in store.
We know Apple has an iMac with pro features planned for later this year, and a new report says it’ll be designed to compete with Microsoft’s Surface Studio all-in-one PC. Apple also has updates for its current models coming, most likely in the second half of the year.
When all we had was Mac OS X (now macOS), our Mac life was simple on Intel-based Macs. Then came iOS with Cocoa Touch, a derivative of macOS for touch devices using ARM CPUs. That seemed so very sensible in 2010. Then, of course, came tvOS and watchOS which means Apple has even more code bases to maintain. While perhaps only a mild burden, the biggest problem may be the future development of Apple devices. John explains.
Like the original 128K Mac, the iPad was conceived as a closed, simple appliance device needing little maintenance. But the original Mac evolved out of its childhood, flourished, and supplanted the Apple II. Today, the iPad is also being strangled by its early vision and limitations. To supplant the Mac, the iPad has to become not just its equal but dramatically better. John explains.
From time to time, we get really excited about some new gadget from Google. But then we discover later that there’s long way to go to make it a successful consumer product. On the other hand, Apple is the kind of company that can productize a great new technology. Perhaps the Apple Watch has given Apple new confidence that it can do the same for AR.
The contrast between Microsoft’s October 26 event and Apple’s October 27 event has the PC industry in a buzz. Observers who have been diehard Apple fans are casting jealous eyes towards the new Microsoft products. Meanwhile, some observers who have been against Apple for political reasons are making some solid observations that don’t have the traditional earmarks of being self-serving and misinformed. John explores.