The Next Web has a hilarious deconstruction of Microsoft’s Meet Mackenzie “Mac” Book commercial. If you haven’t already seen this ridiculous commercial, watch it. You’ll probably be mad at me for telling you to do that, but your reward will be Callum Booth’s excellent snarkfest at TNW. Here’s a snippet, where he questions the premise of the commercial star’s name, Mac Book.
What are your credentials here, bud?
Just because my last name is ‘Booth’ doesn’t mean I have any understanding how phone booths or toll booths actually operate. You wouldn’t come to me if you were planning on upgrading a selection of traffic kiosks on the strength of my surname. I can categorically say that’d be the worst mistake you’d ever make. My entire selection rationale would revolve around which booth I think looks the most bitching, which, unfortunately, is no way to actually run a business.
I’m sorry, Mac Book, but I do not value your opinion on this matter.