“Think Different” is a famous Apple slogan, but that didn’t stop a court from ruling in The Swatch Group’s favor of Tick Different.
Bit Lasso just released Swatch to make it easier to manage the color palettes on the Mac. The app lets you import colors from multiple sources, add colors with Apple’s Color Picker, and by entering color values. You can organize palettes, export colors and palettes, and more. Swatch lives in your menu bar for quick access. The app requires macOS High Sierra or Mojave and is available on Apple’s Mac App Store for US$9.99.
It’s trademark lawsuit time again because Apple thinks Swatch’s “Tick Different” campaign is too similar to “Think Different.” Jeff Butts and Kelly Guimont join Jeff Gamet to talk about Apple’s latest trademark fight, plus they dive into NVIDIA’s new macOS video card drivers and the hackintosh scene.
Apple is heading to court again, this time to battle watchmaker rival Swatch over its use of the “Tick Different” slogan. Jeff Butts thinks there’s a definite similarity between Swatch’s catch phrase and Cupertino’s “Think Different,” but that the fight is best left alone.