Apple Taps Sam Smith in 'Sway' Holiday Commercial for AirPods

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Apple has a new holiday commercial out called Sway. The spot channels the feeling of Christmas without overtly mentioning that specific holiday, with a sound track by Sam Smith (“Palace”). It’s a subtle promotion of AirPods featuring two young dancers who meet and metaphorically fall in love. She gives him one of her AirPods, and they then dance and sway through the snow sharing the same song. The tag line is “move someone this holiday.” What do you think?