Apple just dropped the subscription price for Texture Premium from US$14.99 to $9.99 per month. Texture the digital magazine subscription service Apple bought earlier this year. The price change is automatic so subscribers don’t need to do anything with their account to make it kick in. Apple told subscribers about the price drop via email, and Harry McCracken shared the news on Twitter.
The move was frankly expected in that Texture was a magazine subscription service when Apple acquired it, but Bloomberg’s Mark Gurman shed light on Apple’s specifics.
Eddy Cue said, “I’ve been working at Apple coming up on 30 years. I hope to spend at least another 20 years there, so I’m not going to answer any questions about future products.”
Bryan Chaffin and John Martellaro join Jeff Gamet to look at why Apple bought Texture, plus they discuss Google’s rise in education at Apple’s expense.
The move appears to be quite a significant strategic play from Apple at the time when Facebook has very publicly moved away from news and media.