John Martellaro and Bryan Chaffin join host Kelly Guimont to discuss the Zynga breach and look back at the 1997 Think Different ad campaign.
On September 28, 1997, Apple released the Here’s to the Crazy Ones commercial. 22 years on, Cult of Mac reflected on the iconic spot.
Narrated by actor Richard Dreyfuss, the TV spot starts out with an instantly memorable salute to counterculture ideals. “Here’s to the crazy ones,” Dreyfuss intones. “The misfits, the rebels, the troublemakers — the round pegs in the square holes. The ones who see things differently. Black-and-white images of more than a dozen 20th-century visionaries, from Albert Einstein and Buckminster Fuller to John Lennon and Martin Luther King Jr., flow past as masterful marketing copy praises the power of bold ideas. The spot ends with the powerful (and grammatically questionable) advertising slogan, “Think different.”
“Think Different” is a famous Apple slogan, but that didn’t stop a court from ruling in The Swatch Group’s favor of Tick Different.
Just as it neglected the Mac, Apple neglected the education market for too long. It’ll be a major challenge to solve its new education problem, and less expensive iPads are only a start.
Apple is heading to court again, this time to battle watchmaker rival Swatch over its use of the “Tick Different” slogan. Jeff Butts thinks there’s a definite similarity between Swatch’s catch phrase and Cupertino’s “Think Different,” but that the fight is best left alone.