“Think Different” is a famous Apple slogan, but that didn’t stop a court from ruling in The Swatch Group’s favor of Tick Different.
Just as it neglected the Mac, Apple neglected the education market for too long. It’ll be a major challenge to solve its new education problem, and less expensive iPads are only a start.
Apple is heading to court again, this time to battle watchmaker rival Swatch over its use of the “Tick Different” slogan. Jeff Butts thinks there’s a definite similarity between Swatch’s catch phrase and Cupertino’s “Think Different,” but that the fight is best left alone.