Here's to The Crazy Ones - 22 Years on

· Charlotte Henry · Link

On September 28, 1997, Apple released the Here’s to the Crazy Ones commercial. 22 years on, Cult of Mac reflected on the iconic spot.

Narrated by actor Richard Dreyfuss, the TV spot starts out with an instantly memorable salute to counterculture ideals. “Here’s to the crazy ones,” Dreyfuss intones. “The misfits, the rebels, the troublemakers — the round pegs in the square holes. The ones who see things differently. Black-and-white images of more than a dozen 20th-century visionaries, from Albert Einstein and Buckminster Fuller to John Lennon and Martin Luther King Jr., flow past as masterful marketing copy praises the power of bold ideas. The spot ends with the powerful (and grammatically questionable) advertising slogan, “Think different.”


Cheaper iPads Can't Solve Apple's Education Problem

· John Martellaro · Particle Debris

Apple field trip event with iPads

Just as it neglected the Mac, Apple neglected the education market for too long. It’ll be a major challenge to solve its new education problem, and less expensive iPads are only a start.

Apple Should Think Differently about Suing over 'Tick Different'

· Jeff Butts · Editorial

Think Different vs. Tick Different

Apple is heading to court again, this time to battle watchmaker rival Swatch over its use of the “Tick Different” slogan. Jeff Butts thinks there’s a definite similarity between Swatch’s catch phrase and Cupertino’s “Think Different,” but that the fight is best left alone.