Tile is partnering with Intel to bring its location tracking technology directly to laptops. These devices will be available later in 2020.
The Intel tie-up builds on Tile’s existing partnerships with Bluetooth chipmakers such as Qualcomm, Dialog Semiconductor, Silicon Labs, and Toshiba — allowing manufacturers to develop devices that work with Tile’s tracking smarts out of the box.
Tile has been working hard to expand its business from just the physical tiles it sells to consumers. I haven’t heard a whisper of Apple’s competing product AirTags for roughly a month, but Tile scrambling to get partners makes me think AirTags are still coming (and we probably won’t see them until the iPhone 12 launch).
On Wednesday, Tile told a congressional panel that Apple didn’t live up to its promises to resolve a dispute between the two companies.
Tile had objected to Apple requiring its users to repeatedly agree to allow Tile to operate in the background, which is crucial to Tile’s service…Tile also said that there were indications that Apple planned to update its Find My product, adding hardware, so it would be a competitor to Tile.
Those are Tile’s two arguments. One – They’re mad that Apple cracked down on apps collecting location data in the background. No sympathy there from me. Two – Apple allegedly plans to compete with Tile with its own hardware Bluetooth device, rumored “AirTag.” Tile is acting as if Apple specifically aimed its location crackdown at them, to set itself up for AirTag, but I’m not sure if that’s right. Tile certainly wasn’t the only one doing that.