Apple Has Missed the Plot

· · Devil's Advocate

MacBook Pro with Touch Bar DJ demo at

John Kheit thinks Apple has lost the plot about what users need in Apple devices, especially with creative pros. He argues that Microsoft nailed it with Surface Studio, while Apple’s new MacBook Pro is a far cry from a pro Mac.

Apple Unveils Thinner MacBook Pro with Touch Bar, Touch ID, More

· · Analysis

MacBook Pro with Touch Bar

Apple used its “hello again” event to introduce new MacBook Pro models Thursday. Smaller, thinner, and featuring four Thunderbolt 3 ports, the signature feature is a “Touch Bar,” a Multi-Touch, Retina Display strip above the keyboard that offers users context-aware controls, keys, and other user-interface features.