Apple wants to trademark ‘slofie’, it’s term for slow-motion video clips you can now take with iPhone 11.

Apple has applied to the USPTO for a trademark on the term “Slofie” in terms of “downloadable computer software for use in capturing and recording video.” Don’t worry, it’s not trying to own the cultural landscape — rather, this is largely to prevent app developers and phone makers from ‘borrowing’ the term for their own features.

At least Apple isn’t trying to pull an Ohio State University, which was recently denied its effort to trademark the word “the.”