Apple Moves to Trademark 'Slofie'

· · Link

Apple wants to trademark ‘slofie’, it’s term for slow-motion video clips you can now take with iPhone 11.

Apple has applied to the USPTO for a trademark on the term “Slofie” in terms of “downloadable computer software for use in capturing and recording video.” Don’t worry, it’s not trying to own the cultural landscape — rather, this is largely to prevent app developers and phone makers from ‘borrowing’ the term for their own features.

At least Apple isn’t trying to pull an Ohio State University, which was recently denied its effort to trademark the word “the.”

MacBook Pro's Function Touch Strip Called Magic Toolbar

· · News

MacBook, silver

We already have the Magic Mouse and Magic Trackpad, and soon we’ll have the Magic Toolbar, too. A just uncovered trademark filing seems to confirm the MacBook Pro really is getting a touch sensitive bar to replace the keyboard’s row of function keys.