LONDON – Everyone in the UK knows that the holiday season officially starts when the John Lewis department store launches its Christmas advert. This year’s offering stars Sir Elton John, no less. However, for one man, the advert’s arrival is not so joyous. Meet @JohnLewis – a computer science educator from Blacksburg, Virginia. As his Twitter bio points out, Mr. Lewis is “not a retail store.” Despite this, every year Mr. Lewis is inundated with Tweets telling him how great his holiday advert is. To his credit, he gamely replies to all of them. This time around, Twitter UK gave him his own one.