The new Apple TV 4K ushers in a new era of TV technology for Apple customers, so it’s time to learn some new tech.
Back in January, during CES, TMO wrote up a news story about Sony’s new XBR-A1E BRAVIA OLED 4K HDR TV. At the time, the product was not yet shipping, and we didn’t know what the prices would be. As a recap, Sony has embraced the OLED technology for its new line of 4K/UHD TVs, a market previously held only by LG. Now we know the details from the official press release for the two smaller models. For 55-inch: US$4999.99. For 65-inch: $6499.99. Sony says these TVs will be “available in stores beginning in April 2017.” OLED displays consistently win the picture quality battle against any kind of LCD, and so it’s important and timely for Sony to enter this market. No doubt, prices will be lower for the 2017 holidays.
LAS VEGAS — For a long time, Sony has had an excellent reputation for building great TVs. However, until yesterday, only LG was selling those magnificent OLED 4K/UHD TVs. Now, Sony has joined the fray with its own branded OLED 4K/UHD sets, and they’re amazing. And not only HDR but Dolby Vision to boot. The word is… wow.
The personal computing industry is changing quickly. Again. Not long ago, there was a simple migration from Mac and PC desktops to notebooks. Then, Apple finally got the simple tablet right in 2010. However, basic tablets can’t do it all, and so Apple warmed to the iPad Pro concept. But the dust isn’t clearing. Rather the market is exploding in use cases and advanced technology. John tries to make sense of it all.
It’s not surprising that Apple is warming up to the idea of machine intelligence and AI agents with its $200 million purchase of Turi. The company needs to do that to remain competitive with Google and Microsoft. But, over and above that, the beneficial side effects will have even deeper implications for Apple as a company and its future.
Apple has been nibbling around the edges of the TV experience for a long time. The Apple TV has been a good start, and the recent emphasis on the 4th generation Apple TV and apps has been good. And yet, Apple hasn’t really closed the loop for a complete viewing experience and has delivered only pieces of the needed hardware. John fantasizes a bit. But with logic.