Pinterest Visual Search Gets A Tool Called Lens

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Today Pinterest rolled out a new visual search tool called Lens. It’s a feature found within the app that uses machine learning to classify real-world objects. Lens suggests items in Pinterest that are related to the object. Pinterest co-founder Evan Sharp demonstrated Lens visual search to detect a pomegranate, and Pinterest showed him pins about pomegranate bread, sandwiches and helpful tips to peel the fruit. Along with Lens, the company introduced Shop the Look, a tool that identifies objects in pins that you can purchase, and gives you a direct link to buy. Right now it’s only available for five brands. Although currently in beta, Lens is sure to help usher in augmented reality.