The story I’m linking to is a bit of a behind-the-scenes look at the effort VSCO puts into emulating analog film. The company releases these special presets as part of its VSCO X membership, which costs US$20/year.
Its Film X filters recreate the look of long-gone analog films like Ektar 100, Portra 400, and Kodak Tri-X (a favorite of the late street photographer Garry Winogrand). It’s a long process that involves not just coding, but locating old film stock and reverse engineering the pictures captured on it.
It’s interesting to read, but I’d also like to take this opportunity to say that I’m a VSCO X member and VSCO hasn’t released a Film X preset since January. We were promised one new preset every month. Time to cancel?