With everyone stuck at home around the world, now is the perfect time to launch a new website. If you are struggling to make an income during this crisis, it might actually be more of a necessity than a luxury. The good news is that it is easy to create a website that can position you and your brand to make money no matter the circumstances.
The reality is that making money online has been a juicy opportunity for a couple of decades already. I’m not talking about the bots which promise instant millions through dodgy websites. On the contrary, you can begin to bring in a steady supply with legitimate business practices.
Whether you are creating a blog, online store, or business website, there are some essential tools you will need.
Here is where you should start.
The very first thing you need to do when setting up a website is to choose hosting. Hosting is essentially online real estate which connects your site to the internet. Without it, you will have an audience of one.
But hosting is not just a box to be ticked. Good hosting can make or break your website. Especially now, with online traffic at an all-time high, reliability is non-negotiable. Hosting that does just enough is not going to cut it.
Cloud hosting is the most modern and intuitive choice in 2020. Take a look at this review of Verpex hosting to find out more about the benefits of using the cloud.
A Content Management System (CMS)
Unless you have experience in web development and design, you will need tools that make setting up an attractive website easy. This is where a content management system (CMS) comes in. A CMS is a platform that provides a variety of tools to design a website. A good CMS has drag-and-drop options for beginners, many different themes, and far more. It should help you set up the basics, and even provide guidelines for optimizing your site for SEO.
The most popular CMS is WordPress (and has been for a long while). WordPress provides free open-source software which is perfect for both beginners and experts. Other options, such as Wix, are even easier to use, but are far less flexible. Whichever CMS you choose, it should allow you to get a basic website up-and-running in no time. Once you have got the basics down, you can work on your website design in depth.
When running a website aimed at bringing in income, it is important to know about your visitors. Millions of visitors might seem like the ideal scenario, but if they all come from other countries and you are running a local operation, they are almost useless.
Google Analytics is an easy-to-install tool that tracks your visitors and breaks them down according to location, demographics, and much more. With Google Analytics, you can assess who is visiting your page, at what dates and times, and figure out how to increase traffic according to those that are most beneficial.
You can then figure out ways to convert traffic into leads that make you money.
Setting up a website now might be the most important thing on your agenda. With these basic tools, you will get an attractive website up-and-running in no time.