Apparently Netflix is testing some advertisements on its website. If you’re on a binging spree, you could start seeing ads for other Netflix content in between episodes (via ArsTechnica).
People are predictably angry about the move, because online services like Netflix are a way to escape cable advertisements. Personally, it doesn’t seem that bad. If they were ads for products or other random bullsh*t, I would be annoyed. But ads for other Netflix shows doesn’t sound terrible. It’s just another way to find shows you might be interested in.
Netflix responded to Ars, saying:
We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster.
However, I was browsing Reddit over the weekend and saw that user u/bondjimbond shared a tip in the LifeProTips subreddit. You can opt out of these Netflix ads by going into Account > Settings > Test Participation and turn it off. Alternatively, go to Netflix.com/DoNotTest.