157 Stats on the Wall: iOS Users Grok (and Pay For) Apps

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This just in: iPhone and iPad users — oh heck, let’s make it the whole gamut of iOS devices and thrown in the iPod touch — like their apps. OK, that’s not really news, but Stuart Dredge of Mobile Entertainment has compiled a list of 157 facts about apps and users on various mobile platforms, stats that show that iOS users are consuming (and paying for) more apps than other platforms.

Mr. Dredge compiled his stats in the form of a 37-piece slideshow, most of which are pieced together from multiple external sources. In other words, he is putting the pieces together for us in one nice, convenient package.

His stats show us, for instance, that the average iPhone user has 37 apps on their device, compared to 22 apps on the average Android smartphone. We also learn that while 51% of iPhone owners have five or more games on their device, 46% of BlackBerry users have not one game.

That could explain why 84% of iPhone are satisfied with their experience using apps on their device, while only 58% of BlackBerry users say the same thing.

We also learn that 53% of mobile developers in the U.S. are building iOS apps, though 70% of iPhone developers are planning on releasing an Android app in the next six months.

Of course 57% of Android apps are free, but they account for 98.9% of all Android downloads. That compares with 81% of iPhone downloads being free, meaning there is a hugely disproportionate amount of the money being made in the mobile app space that is flowing to iOS developers.

Check out the full slideshow for many more stats.

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Also, there are only 13 “paid” android markets. And only developers in these 13 countries can make money…
Compared to the app store 80+ And as far as I know you can be a paid dev from any country


51% of iPhone owners have five or more games on their device, 46% of BlackBerry users have not one game.

That could explain why 84% of iPhone are satisfied with their experience using apps on their device, while only 58% of BlackBerry users say the same thing.

I really hate my company BlackBerry, and not just because it’s the ‘work phone’. Because it’s kludgy and unintuitive to use. Because the keyboard is the only thing worse than the screen. Because at every turn the necessary way to get something done is to disable a feature. Because each time I need to get something done I have to steel myself up for a wrestling match with a bloody device that is supposed to be there to help me.

Games? Ha! The only game I want to do with this POS is to skip it across a pond, (and I live on an island in the ocean so it’s a BIG pond).

Martin Hill

These stats are backed up by the following analysis from Larva Labs which paints a pretty sorry picture of how minuscule is the income from Google?s Android Marketplace compared to the 1 billion dollars Apple has paid out to developers.

The proliferation of spam apps, malware and buggy hacks that clog the Marketplace have even DVD John the author of DoubleTwist the most popular iTunes replacement for Android calling on Google to start curating the Marketplace to reduce the mountain of crap.

Note that the Android Marktplace launched just 3 months after the iPhone App Store:

?Overall (as of June 18th, 2010), there were roughly 2,250 paid games and 13,000 paid non-game apps in the Market. The reason for the large number of apps vs. games is mainly due to the proliferation of spam apps, something which is much rarer in the games category. 4 games are in the 50,000-250,000 range, while 9 apps are in the 50,000-250,000 range. No paid app or game has yet exceeded 250,000 sales. Approximately 60 apps were in the 10,000-50,000 sales range, compared to approximately 45 games. It continues from there, with the vast majority of apps and games falling in to the ignominious ?less than 50? bucket.

Overall we estimate that $6,000,000 has been paid out to developers for games, and $15,000,000 has been paid out on apps. That is a total of $21,000,000, nearly 1/50th the amount paid out to devs on iPhone.

This really indicates how much of a cottage industry the paid Android Market remains, with insufficient sales numbers to warrant full-time labor for paid content?
(source: Larva Labs with data from Android Zoom)?


Bosco (Brad Hutchings)

I’m not going to explain this away, but I’ll offer some perspective based on having switched from iPhone to Nexus One. I am purchasing fewer apps. But I am using my phone much more in more situations. Apps on the Nexus One feel more integrated to me. They integrate on platform standard protocols, like notifications and URL handlers. They feel integrated because of the true multi-tasking. I’m not much of a gamer—I’m finding that Flash games on Kongregate are more than enough to keep me entertained if I get the urge.

Google’s apps are really pretty amazing. Turn-by-turn navigation with traffic info is a killer phone app. It saves me from having to cart around and program my TomTom. And it’s way easier to use. Saying “Navigate to [address], [city]” works 19 out of 20 times.

If I had a conclusion it’s that iOS seems to be a platform for apps. Android 2.2 has a lot built in to keep most people pretty productive out of the box. So this latest Dredge Report seems like a bit of a tautology to me. And that should reassure Nemo that Android isn’t a copy and isn’t trying to be a copy of iOS. Just like iOS wasn’t a copy of BlackBerry. They’re all pretty distinct flavors of smart phone.

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