15" iMac Line Quietly Dropped US$100, Starting At US$1299

Observer BlueDjinn noted that Apple has quietly dropped the price of the 15" iMac line by US$100. The product line now starts at US$1299, and tops out at US$1699. On the two low end models, that puts the iMac back a the same price as when Apple introduced the flat screen Macs, and the high-end 800 MHz SuperDrive model is priced at US$100 less than when it was introduced. In March of this year, Apple raised the price of the iMac line by US$100 citing rising component prices, but then reduced the price of the 800 MHz unit a few months later. That configuration is now priced US$200 than it was at its height. The current configurations and pricing:

The 15-inch flat screen iMac, for a suggested retail price of $1,699 (US), includes:

  • an 800 MHz PowerPC G4 processor with Velocity Engine;
  • DVD-R/CD-RW SuperDrive optical drive;
  • NVIDIA GeForce2 MX with 32MB DDR memory;
  • 256MB SDRAM;
  • 60GB Ultra ATA hard drive; and
  • Apple Pro Speakers.

The 15-inch flat screen iMac, for a suggested retail price of $1,499 (US), includes:

  • a 700 MHz PowerPC G4 processor with Velocity Engine;
  • DVD-ROM/CD-RW Combo optical drive;
  • NVIDIA GeForce2 MX with 32MB DDR memory;
  • 256MB SDRAM;
  • 40GB Ultra ATA hard drive; and
  • Apple Pro Speakers.

The 15-inch flat screen iMac, for a suggested retail price of $1,299 (US), includes:

  • a 700 MHz PowerPC G4 processor with Velocity Engine;
  • CD-RW optical drive;
  • NVIDIA GeForce2 MX with 32MB DDR memory;
  • 128MB SDRAM; and
  • 40GB Ultra ATA hard drive.

You can find more information on the iMac at the Apple Store, or at the iMac home page at Appleis Web site.