8 Predictions for Apple’s September 9 Media Event

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Unless you live in an isolation tank, it's no secret that Apple is hosting a big media event on September 9 in Cupertino where we will likely see an impressive list of announcements from the likes of Tim Cook, Phil Schiller, and Craig Federighi. Apple isn't saying what they have in store, so I came up with some of my ideas and I turned to the TMO staff to see what they're expecting, too.

Apple's September media event will have lots of big announcementsApple's September media event will have lots of big announcements

The rumor mill has been working overtime churning out reports and photos, so we have some idea what may be on Apple's reveal list, but the company is known for its secrecy and surprises. Throwing together leaks, rumors, speculation, and Apple's track record, here's what we're expecting to see on September 9.

iPhone 6


The timing along with the plethora of leaks and rumors makes the iPhone 6 practically a sure thing. It also looks like the new model will ship with two screen sizes: 4.7-inches and 5.5-inches. It'll also likely come with a synthetic sapphire glass display surface made at Apple's own plant, sport a more powerful Apple-designed processor, include a better camera, along with better microphones and built-in speakers.

Just as it has with previous iPhone launches, reports that Apple will include Near Field Communication (NFC) for sure this time are making the rounds. If so, that would probably be part of a system for making payments using our iPhones as digital wallets.

NFC doesn't seem likely since Apple has stayed away from it so far. What's more likely is that Apple has developed its own digital wallet and mobile payment system that relies on WiFi, Bluetooth and apps -- much like it has done with the Apple Store app.



We haven't seen hide nor hair of the rumored iWatch, yet it seems all but certain it'll be part of Apple's big announcement. The iWatch is said to be a smartwatch device we'll wear on our wrists that also collects health and fitness-related data such as how far we walk each day, heart rate, and sleep patterns.

The general consensus is that the iWatch will be worn on our wrist, although the TMO staff has questioned whether or not Apple will limit their products in that way. I've even gone so far as to speculate that Apple is working on smart sensors that track biometric data based on where they're placed on your body.



Apple introduced HealthKit as a feature in iOS 8 that lets third-party developers tie into a unified system for storing data collected from fitness trackers and other health monitoring devices. Users control what -- if any -- data they share with healthcare and insurance providers, and they can view the data from the Health, which is also included with iOS 8.

We'll likely see new HealthKit partnership announcements, and a mention of products that support both HealthKit and the Health app. So far, we know that the Mayo Clinic, Kaiser Permanente, and Nike are on board, and reports claim Apple is negotiating with Mount Sinai, Johns Hopkins, UnitedHealth Group, and Humana.



Another iOS 8 feature Apple touted at WWDC was HomeKit, which lets users control smart home-connected devices from their iPhone. The idea is that instead of using multiple apps to control your programmable LED lights, outlets and thermostat, you use a single app that manages settings in groups and integrates with Siri voice control, too.

Apple's Craig Federighi offered up an example where you tell Siri it's time for bed, and the lights in your house automatically dim, the front door locks, and the thermostat lowers temperature in your home.

Apple has already said companies such as Honeywell, Schlage, Philips, netatmo, Cree, and iHome and several others are on board. We'll probably see more names added to that list, and we'll get to see many of those products demonstrated either during the presentation or immediately after when Apple gives media attendees hands-on time with its new gear.

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Lee Dronick

Thanks Lee.  That one is pretty funny.  I can even relate to it a little bit!!



Since you asked for predictions that are based on nothing, here’s mine.

Rather than releasing an iWatch, Apple announces a hardware/software SDK for developers to create companion jewelry. Thus, Apple is not on the hook for style. I suppose it’s possible they’ll have a “reference design” but it makes more sense to control the experience and not the fashion.


This year, as for many years past, my fingers will be crossed for a sold state replacement of the iPod Classic.

DVD ripping built into iTunes .....

Cloud storage that works and most of us can understand.


New Mini.

Please smile


They will announce the iWatch
But it will turn out to be an Apple branded security camera.




As with this TMO article, there are a ton of articles on the web right now making predictions for tomorrow’s event. What I find interesting is this passage from cnet:

Apple on Tuesday is expected to update its top moneymaker, the iPhone, adding larger displays to the smartphone in a move designed to win back customers lured away by big-screen devices from its archrival, Samsung.

Nothing about the prediction is interesting, of course, as everyone is predicting big-screen iPhones. What I find interesting is cnet stating that Samsung is Apple’s archival.

As the iPhone represents over half of Apple’s revenue and as Samsung is the #1 smartphone competitor, I can see why cnet states that Samsung is Apple’s archival.

BUT…question: Can anyone name a company other than Apple who has survived not one, not two, but THREE arch-rivals? First there was IBM, then Microsoft, and now Samsung/Android. Yet the forever-doomed Apple just keeps chugging along. Pretty amazing when you think about it.


My prediction:

Regardless of what Apple introduces tomorrow, afterwards, or perhaps during their event, there will be people proclaiming that “Apple is doomed..DOOMED!”

Arnold Ziffel

One more thing…

PowerBook G5 !



iBuck, you’re exactly right: Apple could release a cold-fusion powered iWatch that ties into HealthKit and automatically cures you of any disease (the ultimate anti-virus protection!), an iPhone with front and rear-facing digital cameras by Hasselblad and a screen of synthetic diamond (sapphire is SO yesterday), and a 12-inch iPad that converts into a touch-screen Ferrari, and yet they will still be doomed, doomed I say, DOOOOMED!!!

Oh, and the stock price will tank tomorrow regardless of anything that Tim Cook unveils. And everyone will still say that Apple would/would not have done/released/did what they did if Steve Jobs was still here, and the only people who would line up for an iFerrari are obviously fanbois with too much disposable income….


Nothing involving Beats or Dr. Dre tomorrow?

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