Apple has announced what they say is the single largest education sale ever, and we believe them to be correct. The company has sold 23,000 of their new iBooks to the Henrico County Public School district. Henrico County is just outside Richmond, Virginia. Appleis press release does not specify a price, and it also does not specify over how long a period the sale will take place, but to put things in perspective: in all of Appleis 2nd Quarter (ending in March), the company sold 55,000 iBooks. This one deal to the Henrico County school district is 41.8% of the that total. According to Apple:
Apple® today announced an agreement with Henrico County Public Schools to supply 23,000 iBooks™ to the district. This initiative will give every middle and high school student and teacher access to their own laptop computer with plans to eventually provide every teacher and student throughout the district with an iBook.
"This is the mammoth–the single largest sale of portable computers in education ever," said Steve Jobs, Appleis CEO. "Apple is thrilled to partner with Henrico County Public Schools in their revolutionary initiative because when every student and teacher has access to wirelessly-networked mobile computing, learning reaches far beyond the classroom."
"Students, teachers, parents and the community will now have the best technology tools in the world at their fingertips every day," said Dr. Mark Edwards, superintendent of Henrico County Public Schools. "We chose Appleis iBook because our experience has shown that it costs significantly more to support other platforms. Appleis iBook is the best product available to meet our instructional needs."
According to leading market research firm International Data Corp. (IDC), Apple was the leading supplier of portable computers to the U.S. education market for calendar year 2000. In 2000, Apple captured an 18.2% share of the U.S. education portable market and had the largest annual growth in this segment of any vendor. From 1999 to 2000, the portable growth in the U.S. education market was 37%, more than twice that of desktops (15%). In 2001, IDC forecasts that the rate of portable growth in the U.S. education market will continue to significantly outpace the rate of growth for desktop computers.
You can see the new iBook at Appleis Web site. You can also read our coverage of the new release.