Apple launched a new TV commercial last night that is frankly the best ad they have run since 1984, or at least the 1985 Lemmings commercial*. The commercial aired during your editoris two favorite shows, Buffy the Vampire Slayer and Angel, as well as Frasier. It features an amazing array of big name music stars, and aims at the CD burning/MP3 market. For more commentary, see our Spin below. This, from Appleis Web site.
Apple® announced that it will begin airing a new television commercial tonight that features over 20 talented musicians appearing together to demonstrate how Mac® users can pick their favorite tunes from their CD library and create (burn) custom CDs on their Macs.
Among the musical talent participating is Barry White, George Clinton, Liz Phair, Steve Harwell of Smashmouth, De La Soul, Lil Kim, Ziggy Marley, Chuck Berry, Dwight Yoakam, Exene Cervenka and Deep Dish.
The 60 second TV spot will kick off tonight at the following times (EST/PST) [Editoris Note, these times are from Tuesday night]:
- Buffy the Vampire Slayer on WB at approximately 8:40 p.m.
- Frasier on NBC at approximately 9:02 (the first spot after the start of the show)
- Angel on The WB at approximately 9:30 p.m.
A tantalizing still from the commercial as posted on Appleis Web site.
Click the thumb for a larger image.
Or, you can go to Appleis Web site and see it yourself.
*Please note that the Lemmings commercial, while a great commercial from an artistic statement point of view, proceeded to drive a wedge between Apple (and the Mac) and the business community. It seems they resented being called Lemmings. Go figure.