Appleis online store has made Nielsenis list of the top 5 online retailers. The Apple Store online is ranked as the Internetis 5th highest trafficked site for the month of November with 6.1 million unique hits, behind more familiar e-tailers Amazon and Columbia House. Two other computer makers helped round out the list of top 15 online retail sites: Dell came in 7th with 5.7 million hits, HP posted 9th with 5.2 million hits, and Compaq just made the list at number 15 with 3.6 million hits. Another interesting statistic released by Nielsen is that about 50% of the purchases made online during November where done while the purchaser was at work. Notes from the press release:
Note: An e-tailer is defined as an online store that sells tangible goods on the Internet. Excludes travel sites, as well as financial services, auctions, online subscriptions, and software OEMs. Also excludes online stores with less than 25 percent of their Web traffic engaged in shopping online.
Half of All Online Holiday Shopping is Conducted at Work
According to the Nielsen//NetRatings Holiday eCommerce Index, online shopping at work accounts for nearly half of all shopping activity. At-home shopping spiked to 57 percent during the week ending November 25, as surfers took advantage of the Thanksgiving holiday weekend to shop online (see Table 2). Despite the fact that there are three times more Internet users who have access to the Web at home, the percent of shopping activity at work matches home activity," added Strand.
Table 2. Percentage of Home Versus Work Shopping Activity
Table 2. Percentage of Home Versus Work Shopping Activity ---------------------------------------------------------------------- Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 ---------------------------------------------------------------------- Date 28-Oct 4-Nov 11-Nov 18-Nov 25-Nov 2-Dec 9-Dec 16-Dec Home 50% 50% 50% 51% 57% 52% 52% 52% Work 50% 50% 50% 49% 43% 48% 48% 48% ----------------------------------------------------------------------
You can read the full press release, including the data, from Nielsen.