According to a spokeswoman, Steve Wilhiteis resignation is effective immediately. His replacement has not yet been named, she added.
In his position, Wilhite oversaw advertising, marketing communications and online marketing. He was Appleis primary contact with TBWA/Chiat/Day, the companyis advertising agency.
Mr. Wilhiteis departure follows the departure of Mitch Mandich, Senior Vice President of Worldwide Sales last month. Both resignations come as Apple struggles to reverse some sales decreases and a decrease in profits that hit in the companyis fiscal 4th Quarter.