Remembering 1984 With An Original Mac Brochure

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Itis that time of the week again. We must go back to 1984 and look at a gem. This week, we will explore a brochure for the original Macintosh. Thanks to Observer Peter J. Sucy for sending us these scans.

MacPaint
The Illustrated Mac
Introducing Macintosh
(599 x 477 @ 87k)
(562 x 462 @ 80k)
(600 x 447 @ 77k)

Click on the thumbnails for larger view

The brochure came out and gave a good feel of what the Macintosh was all about. As Mr. Sucy tells on his Web site, the Macintosh was radically different because of its black text on white background with a graphical user interface, something that DOS-based systems did not offer. Some of you may note that the middle image was also used in a Macworld Magazine ad we brought to you earlier.

As the brochure says, if you know how to point [and click with the mouse], you can use a Macintosh. Such simplicity is exactly the spirit of the platform, and it must be why Steve Jobs wanted to ship it without a printed manual. In fact, such an uncommon level of simplicity is what made it so attractive to consumers, small business and professionals. The intuitiveness of the interface remains a large part of its spirit today.


Click the thumbnail for larger view
(320 x 407 @ 36k)

This was MACWORLD Magazineis second issue! Would you be willing to bet that it was designed with some of the first software titles available on the platform? If you know, drop us a note, or post it below.

Many thanks to Peter J. Sucy for this blast from the past. Make sure to visit his site. If you have an old Apple ad for the Mac (or Mac clones), the Apple ][ (or clones), the Lisa, or any other Apple product, scan them in and send them to us, so that we can share them with other Mac fans.

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