Worst [12:00 PM] IDG - Web publisher says banners have proved a disaster
It is not that often that we have journalists from other Mac sites write with a suggestion for our Best & Worst, but today is such a day. We received a number of messages about this article claiming that banner advertising has failed. While the writing if fine, and it doesit appear that the author of this article feels one way or the other about the topic (an example of excellent journalism), it makes our worst simply because of the ideas presented in the article. Silicon Ally pioneer Jason Calcanis was found pontificating about the horrid state of the Web as we know it, and more specifically how banner ads are doomed to fail. Uhhh, Jason, seems to be working out so far. Our favorite quote from the article:
He went on to say that until now, content has been funded by venture capital -- consumers have been getting a free ride. But since the nosedive in technology stocks in April, that model is outmoded.
"We have to come up with a form of advertising on the Internet thatis disruptive," he continued.
Ohhhh, consumers want "disruptive". I missed that, my bad. Reviewer - Kyle DiAddario
Best [12:00 PM] Low End Mac: - Internet Grandma
Arenit parents wonderful? They make you good dinner when you visit, they still treat you like a little kid and buy you stuff, and they all want to get "hooked up to this Internet thing." Joy. This is a great article about trying to train a non-computer using, 70 year old grandmother how to set up a computer and send e-mail...by phone. Done in a VERY entertaining way. Our favorite quote from this piece:
Finally I asked, "Mother, if you didnit have the mouse on the pad, and it was taking both hands, how were you trying to use it?" At this point, I realized the technological Grand Canyon that we were attempting to cross. She was holding the mouse with both hands, pointing it at the monitor, and clicking the mouse button as if it were a remote control on a television set or a VCR.
This person has more patience than I could even conceive of. Reviewer - Kyle DiAddario
You can find these links, and lots of other links for Mac and Tech Industry stories, at MacOS News Around The Web.