Sony Lowers Memory Stick Pricing

Sony Corp of America announced Monday it has lowered the retail pricing of its Memory Stick and Memory Stick PRO Duo flash media.

Beginning Monday, the 512MB full-size Memory Stick PRO media will be priced at around US$180 and the 256MB Memory Stick PRO card will be available for about $90.

The 512MB Memory Stick PRO Duo media will now be priced at about $250 and the 256MB Memory Stick PRO Duo media has been reduced to about $95.

The Memory Stick PRO Duo media features all the same benefits of standard-size Memory Stick PRO cards offers. The Memory Stick was introduced by Sony in 1998. Sony reported that as of 2003, the cumulative number of products featuring Memory Stick slots exceeded 50 million.

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