Adobe is hoping to draw more video editors to Premiere Pro by offering Final Cut Pro users that are unhappy with Apple’s recent release of Final Cut Pro X a half-off discount on Premiere Pro CS5.5 or the Production Premium Suite.
Apple released Final Cut Pro X in late June with changes that left many Final Cut Pro 7 users upset, concerned and confused. The new version of the video editing app for the Mac includes a redesigned iMovie-like interface, doesn’t support some features that were available in Final Cut Pro 7, and can’t import projects from earlier FCP versions.
Apple also killed off the Final Cut Suite and Final Cut Express, and dropped the price of Final Cut Pro from US$999 to $299.
Adobe’s half-off offer may be enticing to some video editors, but at Premiere’s $799 regular price, the discount price of $399 still leaves shoppers spending $100 more than they would for Final Cut Pro X.
Adobe’s half-off deal for Premiere Pro runs through September 30, 2011, and is good only for full versions.