Dear Mr. Schiller,
I'm sorry, but you are wrong. On Thursday you tweeted the following three messages:
@Gartenberg @BenedictEvans @stevesi @macintux One need never pluralize Apple product names. Ex: Mr. Evans used two iPad Pro devices.— Philip Schiller (@pschiller) April 28, 2016
@parks @Gartenberg @BenedictEvans @stevesi @macintux @reneritchie 1. Really! Words can be both singular and plural, such as deer and clothes— Philip Schiller (@pschiller) April 29, 2016
@parks @Gartenberg @BenedictEvans @stevesi @reneritchie 2. It would be proper to say "I have 3 Macintosh" or "I have 3 Macintosh computers"— Philip Schiller (@pschiller) April 29, 2016
I can only imagine this is some kind of delayed April Fool's prank, because your position is not only illogical, it violates Apple's own usage and the usage of Apple's own execs—including you—who chose to think logically when they said things like this (as noted by a MacRumors reader):
iPads in the dugout#Apple #iPadPro @MLB https://t.co/QE8t8xcyfh— Philip Schiller (@pschiller) March 30, 2016
Thanks to our team and everyone who turned out this morning in Georgetown! Enjoy your new iPhones! pic.twitter.com/LXPaEJBoly— Tim Cook (@tim_cook) September 25, 2015
Note that you yourself did not say "iPad devices in the dugout," while Mr. Cook did not say, "Enjoy your new iPhone smartphones!" Apple's own press releases refer to Macs and iPhones, as well. And we've all heard "iPads," "iPhones," and "Macs" in keynote events throughout the years.
Mr. Schiller, it was also pointed out at MacRumors in the aftermath of Pluralgate that you favorited this tweet from one Joseph Rooks.
@surfingarbo @pschiller @Gartenberg @BenedictEvans @stevesi @macintux He did say "need not," not that you never can or never should.— Joseph Rooks (@JosephRooks) April 29, 2016
But that doesn't cut it for me. Your initial argument was not just that one need not pluralize Apple devices, but that one could also use those names as a plural. I argue that I do not own two iPad or two Mac. I would further argue that no one has ever owned multiple Mac or iPhone. Because that's just silly.
With all due respect, of course, because you're kind of the bee's knees.
Even if there is some inner Apple bylaw declaring that Apple product names can be plural or singular, you lost control of this particular issue decades ago. Talk to Kleenex and Xerox about this topic if you have any questions.
In the meanwhile, I proudly own two Macs, two iPads, and my current iPhone is merely one of many iPhones I have owned throughout the years.