Apple Adds Entry Level 21.5-inch iMac to Desktop Lineup

| Product News

Apple introduced a new 21.5-inch iMac on Wednesday the company is calling its entry level model. Pricing starts at just over US$1,000, includes Intel's Core i5 processor, and the same design as its larger screen siblings.

Apple targets entry level market with new 21-inch iMac modelApple targets entry level market with new 21-inch iMac model

The new entry level model ships with a 1.4 GHz dual-core Intel Core i5 processor with 2.7 GHz Turbo Boost, Intel HD 5000 graphics, 8GB RAM, 500 GB hard drive, 802.11ac Wi-Fi, Bluetooth, dual Thunderbolt ports, four USB 3.0 ports, built-in FaceTime camera and stereo speakers, iLife and iWork, keyboard and Magic Mouse.

Apple is charging US$1,099 for the entry level iMac. That's only $200 less than the 2.7 GHz quad-core Core i5 model with Intel Iris Pro Graphics and 1 TB hard drive, but the near $1,000 price point will be attractive to many buyers that would otherwise be on the fence about jumping into the Mac ecosystem.

The 1.4 GHz dual-core iMac is available now and Apple's online store is showing 24 hour ship times.

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Apple hasn't been a company known for targeting low-end buyers, but this new entry level iMac market sure makes it look like the company wants to steal away more of the desktop from the PC market.

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Did you consider that Apple is not so much trying to attract low-end buyers as it is making price-point room for a retina iMac?  If that’s the case, the price drop could move inventory they don’t want to be stuck with when the new computer arrives.

I’m speculating as much as Mac Observer.


It also has substantial value as an upsale tool. Bring ‘em into the store with a low price, then show them how much more they can get “for only $200 more.”


It might also be situated for enterprise, as work-stations.

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