Apple Raises $20M in 2014 Product (RED) Campaign

Apple's Product (RED) campaign to raise money for the Global Fund to Fight AIDS in November brought in over US$20 million. The campaign included money from the sale of participating apps, along with proceeds from global sales on Black Friday and Cyber Monday.

Apple's 2014 Product (RED) campaign raised $20 millionApple's 2014 Product (RED) campaign raised $20 million

In a note to employees obtained by Re/code, Apple CEO Tim Cook said,

I’m thrilled to announce that our total donation for this quarter will be more than $20 million — our biggest ever — bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million.

Many app developers agreed to donate part of their sales from November 24 through December 7. Apple kicked in a portion of its sales for the two busiest shopping days of the year, along with its ongoing donations from its own Product (RED) iPod and iPad line.

The money raised will help fight AIDS in Africa and further research into a cure for the disease. 

"The money we’ve raised is saving lives and bringing hope to people in need," Mr. Cook added. "It’s a cause we can all be proud to support."