Apple Reportedly Plans to Pull Fitbit from Apple Stores

FitbitApple is reportedly planning to pull Fitbit's fitness trackers from its fleet of retail stores. Citing unnamed sources, Re/code reported that could begin pulling the devices soon.

The news comes in the wake of Fitbit making the inexplicable decision not to commit to supporting Apple's HealthKit platform. The company announced last week that it had no current plans to support HealthKit, saying on its forums (via 9to5Mac):

We do not currently have plans to integrate with HealthKit… It is an interesting new platform and we will watch as it matures, looking for opportunities to improve the Fitbit experience. At the moment, we’re working on other exciting projects that we think will be valuable to users.

It's impossible to know which came first: Fitbit's decision to blow off HealthKit came first or Apple's decision to remove Fitbit products from its Apple Stores. We've been trying to get clarity from Fitbit on the issue, but the company hasn't responded.