Apple Reportedly Shelves Plans for a Larger iPad ‘Pro’

| Analysis

The Cloudy Crystal BallApple has reportedly shelved plans for a 12-inch to 13-inch iPad, a device that many have called an iPad Pro. Citing unspecified and unnamed rumors, DigiTimes said that Apple has canceled its plans for such a device even as other companies were running into hurdles trying to bring their own large tablets to market.

This rumor needs perspective, and that starts with the reality that there is a difference between plans to make a device and testing out ideas to see if there's any meat on the concept bone. It was DigiTimes that first fed the rumors of a large iPad based on leaks from Apple's supply chain, and now it's DigiTimes saying that Apple has shelved those plans.

There is zero doubt in my mind that Apple ordered parts for such a device, just as it is inconceivable that Apple hasn't been testing larger and smaller iPad form factors. But, and that's a really big but, there is a far cry between making up prototypes to test and play around with and making plans to manufacture a device to sell.

Apple does this sort of thing all the time. The company is always testing out new materials, new manufacturing techniques, and alternative components for its existing product lines, and the company is also known to have a lot of things made so that it can test new product ideas. When you're a company like Apple, this is all in a day's business.

This testing process is the source of many of the new product rumors that come out of Taiwan and China, including many of the stories published by DigiTimes. That publication is plugged into Apple's supply chain like no other, but that supply chain seldom (if ever) knows what Apple is planning to actually do with all of these components.

In this case, Apple likely had some larger iPad form factors made to test, and that's as far as it went.

If you're curious about such a device might look like, we ran a video in February featuring a mockup a 13-inch iPad running OS X.

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Many thanks for that heads up, Bryan, and greetings from Seoul, the home of Samsung.

Your article motivated me to go ahead and spring for the current iPad Air (128 GB cellular), rather than wait around for the Pro. I’ve lately been noticing the speed differential between my iPhone 5s and my iPad Retina 3rd Gen. I’ll now pass that along to a relative, who’s more than happy to relieve me of my device.



I doubt Apple had any plans for a larger iPad. What purpose would there be? Apple’s mini seems to be doing better than the Air, I believe. Larger would be more cumbersome than even the iPad Air, much less the heavier, earlier versions.
DigiTimes hasn’t really proven itself as a reliable purveyor of Apple futures. Were the rumours from Apple then I would suspect Apple has a healthy sense of humour and was tickling Samstung to fire up the pre-emptive photocopiers and waste some more coin on lame dreams of being “Me First” for their SamScummy Adverts.
Maybe TMO could start a cool rumour that Digi could quickly perpetuate: the Double Squeeze Large iPad. Spread two fingers as we do to enlarge a frame but use two hands the and New Improved iPad Airsey suddenly expands to 13 inches. Do the same with squeeze and it shrinks back to 10 inches.
Digbi would probably up TMO one by suggesting it could be a three-in-one iPad. I’ll leave what that does, to your imagination.

Steve Schofield

Shoot, i has hoping for one… As a musician, a 13” would be a little better as a digital music stand. Oh well…


I doubt that Apple had “plans” and suspect that this was a concept investigation. There are lots of those. This was an idea. Maybe its time will come. In the meantime DigiTimes keeps working its click-counter.

Remember the Apple ad:- “There are a thousand ‘no’s for every ‘yes’”
I think this was one of them. For now.

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