Apple to Accept Some Cracked Screens in iPhone Trade-in Program and Install Screen Protectors

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Cracked iPhone 6Apple will begin accepting some iPhones with cracked screens in an expansion tot he company's iPhone trade-in program. Citing unnamed sources, 9to5Mac reported that Apple will offer $50 for an iPhone 5s with a cracked screen or broken cameras and buttons, $200 for an iPhone 6, and $240 for an iPhone 6 Plus.

Prior to this, cracked screens, broken cameras, and broken buttons disqualified customers from trading in their iPhones towards a new one. The company reportedly believes the change will result in more customers buying new iPhones rather than paying for a screen replacement.

Apple is also reportedly bringing in screen-protector installation machines to its Apple Store retail locations in order to offer installation services to customers. Apple began offering the service Thursday.

In the case of a faulty installation, Apple Stores will offer a replacement and an attempt to reinstall the protectors.

Image courtesy of Shutterstock.

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Both of these moves smack of Angela Ahrendts and show her ability to refine Apple's already successful retail operations. It's easy to imagine these two issues as pain points for customers that Ms. Ahrendts has identified. Neither change is going to dramatically increase the success of Apple's fleet of stores, but incremental improvements and the reduction of friction points will contribute to the overall vitality of the company's retail business.

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