Apple Unveils First Gold iPhone 5s Commercial

Apple is finally starting to promote the new iPhone 5s on television with its first ad for the combination iPod and smartphone showing up over the weekend. The ad, called "Liquid Metal," is similar to the iPhone 5c commercials that are already airing, and sticks with Apple's familiar style of showing off the product without mentioning any specifications.

Apple's new Apple's new "Liquid Metal" iPhone 5 ad

The iPhone 5s has been selling faster than Apple can make it even without commercials to show it off. The gold model is apparently in very high demand with delivery wait times pushing into three weeks, although the space gray and silver models recently jumped up to showing a three week backlog, too.

People that have been lucky enough to get ahold of an iPhone 5s have an Apple-designed 64-bit A7 processor, M7 motion tracking co-processor, an improved digital camera with dual-light LED flash, and the Touch ID fingerprint scanner. The iPhone 5s is priced starting at US$199.

Apple's "Liquid Metal" commercial is airing on television now and is also available at the company's website.