Apple #3 U.S. PC Maker with 10.7% Market Share

| News

Apple was the #3 computer company in the U.S. during the second quarter of 2011, according to research firm Gartner. The company reported preliminary results for the June quarter for worldwide and U.S. PC shipments, and said that Apple’s Mac platform owned 10.7% of the market, passing both Toshiba and Acer for its first top three showing since The Mac Observer was founded in December of 1998.

The figure below shows Q2 market share for the U.S. market.

U.S. PC Marketshare

Chart compiled by The Mac Observer from data provided by Gartner

Overall, worldwide shipments of PCs increased by some 2.3% year-over-year during the quarter. The company said that while mini-notebooks and other cheap laptops helped fuel PC unit growth for four years, that the market is now, “shifting to modest, but steady growth, and that the market is still in a state of transition.

The company also said that it’s the iPad that has caused this state of transition, and that retailers have been working to secure space for “media tablets such as the iPad.” That space has come at the expense of PCs, leaving some PC vendors having to lower their inventory through promotions, while others slimmed their product lines at retailers.”

Except for Apple, which showed, “the strongest growth among the top-tier vendors in the U.S., as it climbed from fifth place to third, overtaking Acer and Toshiba,” the company wrote. “The preliminary findings show Apple’s performance far exceed the industry average, partly driven by an iMac refreshment that attracted both consumers and buyers in the education sector.”

In the U.S., Apple grew sales 8.5% year-over-year, while Toshiba also grew sales at 3.3% year-over-year. HP, Dell, Acer, and even the “Others” category all show year-over-year declines.

The figure below shows U.S. unit shipments for the quarter.

U.S. PC Unit Shipments

Chart compiled by The Mac Observer from data provided by Gartner

Apple still isn’t big enough to crack the top six in the world, however, with HP, Dell, Lenovo, Acer, Asus, and Toshiba all ahead of Apple in global PC shipments. Apple’s global sales weren’t listed in Gartner’s reports, but if the company reports the 3.5+/- million Macs when the company releases its June results next week, it would still be more than 900,000 units behind 6th place Toshiba, which shipped 4.4 million units, according to Gartner.

Still, Apple has outgrown the PC market as a whole for the last 22 quarter in a row, and the company likely picked up market share during the June quarter, too, just not not enough to play with the biggest of computer boys and girls. Yet.



Yah, yah, same old story, just variations on a theme. Apple doing better and better, while others struggle just to not fall farther behind. Apple adds another 5-10 billion bucks to its piggy bank. Apple gets lauded with this or that major honor. Yah, yah, yah—

And every version of this “same old story” sounds better every time it gets new data. Keep bringin’ it!


Funny stuff, cbsofla!!  As you said, “keep bringin’ it!”



Always thought that 10% US market share would be the point at which Apple turned things around. But the turnaround took place long ago. Of course, I had no idea of ipods, iphones and ipads back in the 1990’s. Apple has indeed become the new Sony.


When has Sony ever been as good as Apple is now?


Double digits in the USA post return of SJ. About bloody time (with apologies for the language).

Always thought that 10% US market share would be the point at which Apple turned things around. But the turnaround took place long ago

Well said, skipaq.

The market is different now than it was in the early 1990s; more mature and OS-esconced, tech-savvy, and feature-selective. Importantly, it is also more cost-conscious with less relative disposable income worldwide. This makes Apple’s market share gains all the more impressive and meaningful than even larger gains would have been 20 years ago.


The Sony statement is in reference to remarks made by Steve Jobs’ goals for Apple when it was just a computer company.


Apple may be making more money than Steve ever imagined and there’s no doubt it’s doing well; but, IMHO, it still doesn’t have the look and feel of a global company; which could explain why global performance lags US performance. Apple’s bank balance should enable it to “play with the biggest of the computer boys and girls”.
As always, I could be wrong.

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