Apple Airs New “We’ll Always” iPad 2 Commercial

Apple unveiled its latest iPad 2 commercial on Sunday. The new ad, called “We’ll Always,” sticks with the company’s previous iPad commercial style by highlighting the multimedia tablet’s usability instead of hardware specifications.

We'll Always iPad AdApple’s “We’ll Always” iPad commercial

“We’ll Always” shows the iPad as a photo viewer, book readers, reference tool, communication tool, video editor, and more. It doesn’t, however, mention “iPad” until the end of the commercial, and even then, only in writing.

Apple has been focusing on emotional ties to the iPad 2 with its ad campaigns, unlike competing tablet makers that list which chips they use, and how fast processors are.

“We’ll Always” can be viewed on the Apple Web site.