Apple Highlights Retina Display in New iPad Ad

Apple aired a new iPad commercial Tuesday evening that highlighted the third generation model’s high-resolution retina display, and also showed off the tablet’s versatility as a research tool, content creation device, and multimedia playback platform.

Apple's "Do It All" iPad commercialApple’s “Do It All” iPad commercial

The commercial happened to air on the same day that Microsoft unveiled its Surface tablet. Microsoft is pushing the tablet as a content creation tool while implying that other tablets — presumably the iPad — are just for content consumption.

While the third generation iPad is already shipping, Microsoft hasn’t said when its tablet offerings will be available and hasn’t said how much the devices will cost, either.

Apple’s new “Do It All” commercial can be streamed at the Apple website.