Apple Launches Reserve and Pick Up Program

Apple launched a new service dubbed Reserve and Pick Up that lets customers shop at the online Apple Store and pick up their order at their local Apple retail store. Shoppers can place their orders now and pick them up between December 15 and December 24.

"With Reserve and Pick Up, you can make sure the top things on your list are definitely under the tree. Reserve an iPod or Mac online today and it will be waiting for you to pick up and purchase at an Apple Retail Store from December 15 to 24. You can even have many products wrapped. It's just another way we make it even easier to get through the holiday crowds -- and your gift list," the Apple Web site said.

Products available for reservation include the full iPod line, the iPhone, and all Macs except for the Xserve. Shoppers can choose which store they want to pick up from, so placing an order for a location in a city you're traveling to is an option, and gift wrapping is available for some products, too.