Apple May be Considering Bing for iPhone’s Search Engine

| News

Apple and Microsoft are reportedly in discussions to replace Google with Bing as the default search engine on the iPhone and iPod touch. According to unnamed sources close to the negotiations, the two companies have been talking for weeks, according to BusinessWeek.

If Apple and Microsoft reach a deal to make Bing the default iPhone search engine, Google could find itself missing out on revenue from the most popular mobile search platform, and Microsoft could gain traction and marketshare with its new search tool.

Changing the iPhone's default search engine wouldn't, however, be a move to offer customers the best online search features. 

"Apple and Google know the other is their primary enemy," commented one of the unnamed sources. "Microsoft is now a pawn in that battle."

Apple and Google are direct competitors now in the smartphone market. Apple's iPhone has been popular with consumers since it was introduced, and now Google is offering its own Nexus One smartphone with similar features and even an app store of sorts.

A search engine deal with Microsoft could leave some iPhone owners unhappy with Apple's move, but that disappointment would likely be short-lived. According to the insider source, Apple is already at work on building its own inline search service.

"If Apple does do a search deal with Microsoft," the source said, "it's about buying itself time. Apple isn't going to outsource the future."

Apple and Microsoft have declined to comment on the alleged negotiations.


Lee Dronick

Bing isn’t a bad search engine. I just don’t use it as much because Google is on the upper right corner of Safari and a Control-Click in most other applications.


could I change it back?

since Bing delivers the worst results I got since 1996 ...


It REALLY pains me to say it but…

IE has one advantage over Safari. You can choose whatever search engine you want for the default. The same is true of FireFox.

Apple needs to update Safari, it’s getting a little stale.


Same goes for Omniweb…

John Wentworth

I would have to think that you could change it back, apple might change the default, which most people would never think to change, but in 3.1 you can choose google or yahoo.
I suspect those options would still be there, just the phone would ship with bing as the default.


OmniWeb does allow you to change search engines. Click the magnifying glass in the Search field and choose “Edit Search Shortcuts?”, and add an entry for Bing with the url:

Lee Dronick

Using Terminal you can change the default search engine in Safari, do a “Google Search” for instructions.


Glims for Safari adds a number of search engines and other features. I’ve been using it for 6 months now and have not had any problems with it.


I’ll believe this when I see it. I sounds like a crock to me. Suddenly the interweb is full of quotes from nameless, faceless sources trying to create a perception that Apple and Google hate each others guts. This sounds more like middle school cafeteria gossip than anything that could be dignified as “analysis”. I think Apple has much more in common with Google than with Microsoft.

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