Cut the Rope: Experiments
Apple is now offering a free “App of the Week” on its iOS App Store, the company’s official App Store Twitter account announced late Thursday. The first free app offered this week is ZeptoLab’s Cut the Rope: Experiments, a puzzle game optimized for iPhone and iPod touch.
The move to offer a normally paid iOS app for free every week mirrors Amazon’s “Free App of the Day” on its Android App Store. While individual iOS app developers have long offered their own apps for free on a limited time basis, and other iOS apps have always been free, Apple’s “App of the Week” announcement marks the first time that Apple and app developers have worked together officially to offer premium apps for free.
Apple is not entirely new to offering free content via iTunes, however. The company has offered a “free single of the week” in the music section of the iTunes store for over eight years.